Examples around the World
Some countries in the world are becoming real laboratories for the Mature Market. We often think about Japan , which has the oldest population in the world. In this country, the demographic situation induced companies to develop products and services dedicated to the 50-plus group.
On other continents, innovations on the Seniors market bloom. Some might seem fancy, but some others provide a real value added and meet a demand from Baby-boomers, Seniors, and Older Persons.
In its first part, this document reports progress on population ageing in the World. In a second part, it presents 101 ideas of products and services currently under development in several different countries. Each innovation is introduced with a full description and examples, accompanied by the opinion of a mature market expert from the concerned country.
Expert’s opinion answers questions like: Where is the product marketed? What are the results known? Who is the service dedicated to? Who develops it? What needs does it meet? ...
In all of the fields of activity
Ideas are sorted out by field of activity: tourism, bank and insurance, leisure, health, automotive, gold age, IT, Medias, mass consumption, trade, beauty and cosmetics, fitness, interior arrangement, etc.